Rails Men's Nolita
New York, New YorkFor Rails’ first men’s store in New York, we looked for a way to bring the ease of the California-based brand into the tighter scale and texture of Nolita.
Oak millwork, textured finishes, vintage furniture, and found objects create a warm setting for the collection. Clothing is arranged in smaller groupings throughout the room, giving the store a loose, natural rhythm.
The store brings together something of the brand’s West Coast character with the familiarity and density of a New York neighborhood shop.
