Buck Mason Soho Flagship

New York, New York

For Buck Mason’s Soho flagship, we set out to make a retail space with the scale and familiarity of a series of rooms rather than a conventional store.

Reclaimed wood factory floors, substantial softwood millwork, vintage furniture, art, books, and found objects give the large space a more intimate character. Fast Times Coffee occupies the storefront, bringing another use and rhythm to the store throughout the day.

The materials were chosen to take wear and develop character over time. The store is meant to feel better as it is used.

Buck Mason Soho seating area vignette with wood paneling, decor, and artwork Buck Mason Soho wood staircase nook
Buck Mason Soho Buck Mason Soho wooden built-in retail display